Typography Guidelines

HVAC, Plumbing & Electrical Brand Standards

Typography

Open Sans Semi Bold

24/7 Emergency HVAC Service

Primary Use:

Main headlines, service category headers, and key messaging

Strong, readable presence that commands attention while maintaining approachability. Perfect for emergency service messaging and main brand communications.

Open Sans Regular

Our certified technicians provide comprehensive HVAC, plumbing, and electrical services for residential and commercial properties. We guarantee quality workmanship and use only premium materials for lasting results.

Primary Use:

Body text, descriptions, and general content

Clean, highly legible typeface ideal for technical information and detailed service explanations. Ensures clarity in contract terms and safety instructions.

Open Sans Condensed Bold

LICENSED • INSURED • BONDED

Primary Use:

Vehicle graphics, uniform embroidery, compact signage, mobile app interfaces

Maximizes readability in tight spaces while maintaining bold presence. Essential for emergency vehicle identification and quick-read service labels.

Open Sans Semi Bold (Subheadings)

Heating & Cooling Services

Primary Use:

Subheadings, service lists, and secondary messaging

Provides hierarchy between main headlines and body text. Ideal for organizing technical information and service categories clearly.

Open Sans Bold Italic

"Exceptional service! Fixed our heating system in under an hour."

Primary Use:

Emphasis, testimonials, and special callouts

Draws attention to critical information while maintaining professional appearance. Perfect for highlighting guarantees, certifications, and urgent service messages.

Typography Hierarchy

1 Open Sans Semi Bold Main headlines
2 Open Sans Semi Bold Subheadings
3 Open Sans Regular Body text
4 Open Sans Bold Italic Emphasis/callouts
5 Open Sans Condensed Bold Space-limited applications