Usage Guidelines
Proper implementation and brand protection
Always use the official logo files provided in the brand guidelines package.
Ensure minimum clear space of 0.25x logo height around all sides.
Follow the color specifications for different background applications.
Always maintain the logo's aspect ratio when resizing.
Never use the logo smaller than 120px wide for digital or 1" wide for print.
Never attempt to redraw, recreate, or modify any elements of the logo.
Never change the logo colors or use colors outside the approved palette.
Never stretch, compress, or skew the logo disproportionally.
Never add drop shadows, outlines, gradients, or other effects to the logo.
Avoid placing the logo over complex images or patterns that reduce visibility.
Use for emergency calls-to-action, important announcements, and brand accent elements. Maximum impact for urgent messaging.
Use for professional communications, service descriptions, and trust-building elements. Primary color for business applications.
Use for headers, navigation elements, and formal communications. Establishes authority and professionalism.
Ensure minimum 4.5:1 contrast ratio for normal text and 3:1 for large text to meet WCAG guidelines.
Test all color combinations for readability across different devices and lighting conditions.
Use highest contrast combinations (red on white, white on navy) for critical contact information.
Always prominently display "24/7 Emergency Service" with contact information. Use urgent but reassuring tone.
Include "Licensed, Bonded & Insured" on all marketing materials. Display relevant license numbers when required.
Clearly specify service areas and response times. Be specific about geographic coverage.
Maintain professional yet approachable communication. Avoid technical jargon in customer-facing materials.
Only make promises you can keep. Be specific about timelines and service guarantees.
Make phone numbers highly visible and clickable on digital platforms. Include multiple contact methods.
Use the MR. PLUMBER name and logo exactly as specified. Do not alter, modify, or create variations.
Vendors and partners must receive written approval before using any brand elements in their materials.
All branded materials must meet quality standards that reflect positively on the MR. PLUMBER brand.
Report any unauthorized use of brand elements, including improper logo usage or trademark infringement.
Ensure all branded materials meet professional standards and accurately represent company services and values.
Monitor online presence for proper brand representation across websites, social media, and review platforms.